Hesed & Emet Holdings Private Limited (H&E) is a food solutions company based in Singapore with holdings in various events and institutional catering and food retail businesses. Currently managed by the third generation of the Ang family, we are a family-owned corporate entity that aims to enrich people’s lives through our passion for food.

Derived from two Hebrew words, Hesed can be translated as “love, mercy and kindness” while Emet can be understood as “truth”. The combination of these two words encompasses our vision of transforming the lives of our stakeholders through our food.

Our subsidiaries include established catering companies Elsie’s Kitchen Catering Services Private Limited and Continental Delight Catering Services Private Limited, together with food courts operated under the brand Flavours. From our 57,000 square feet central kitchen facility based at Second Chin Bee Road, we have the infrastructure to produce over 10,000 meals a day.

The Hesed Table was launched as our social arm in 2016. Through this initiative, we hope to engage a wide range of partners to reduce food wastage and provide nutritious meals to communities in need, such as migrant workers and low income households.

Daniel is a veteran of the catering industry and has been involved in the family business from a very early age. As a child, he assisted his father in the canteens of the British Royal Air Force and started working as a cook when he was 18. He was a key player at every stage of Hesed & Emet’s history, transforming her from a small family-run establishment to a fully corporatized business. He oversaw Elsie’s Kitchen’s expansion from operating canteens into catering in 1990, the acquisition of Continental Delight in 2013, and the establishment of Flavours food courts.

A firm believer in the power of technology to increase productivity, Daniel spearheaded several projects to introduce automated cooking systems into Hesed & Emet’s central kitchens. This allowed the company to scale up food production quickly to meet the increasing demand and to enable our subsidiaries to cater for major national events such as the 28th SEA Games.

A founding member of the Association of Catering Professionals Singapore (ACAPS), Daniel has also served as President since 2013. His years of experience have made him an influential spokesperson for the industry, and he has constantly encouraged his industry peers to participate in government-sponsored initiatives for SMEs, such as NTUC’s uSME program.

Reuben grew up running around in a shophouse, and racing trolleys through foodcourts and canteens. Sometimes, he would help out, packing bento boxes, and in his teenage years, took on stewarding duties at catering events. When he got his driving license, he would be driving a lorry to these events.

Reuben officially joined the Hesed & Emet in 2012 as managing director. Since then, he has been driving the company forward. Reuben introduced innovative and automated processes to increase productivity, and underwent a full-scale branding exercise for the company. Instead of sticking to the old, the company now aims to combine the traditional with the new by preserving heritage recipes, while introducing refreshing twists.

A committee member of the Association of Catering Professionals Singapore (ACAPS),Reuben’s passion for food allowed him to be creative with the development of new menus and dishes. One of the newest offerings is the rojak chicken - a delectable blend of old and new where the meat is slathered in Penang rojak sauce and garnished with tropical fruits, ginger flowers and crushed peanuts.